In the growing world of interconnectivity, the need for authenticity and credibility has risen. And this applies to all the business processes. The basic method to get in touch with a client, customer, or potential customer is by contacting them on their phone numbers. But sometimes we all have come across the fact that people tend to give incorrect contact numbers, especially to the businesses. Customers usually have a tendency to get rid of any sort of promotional or advertising activity of the businesses.

And this creates a lot of inconvenience for the businesses to pick and check each phone number in their database. For this, we can incorporate the use of phone validation.

What Exactly Is It?

It works exactly like email validation, but in this, the validity of any contact number is checked with the help of API. The entire process is based on a process of verification that includes firstly sending a voice message or SMS to the prospect and then instructing the person to input the same and revert. If the user executes the same instruction, then it is confirmed that he or she has access to the given number. 

This acts as a technique for identifying the user as mobile communication is majorly used and it becomes crucial to identify the fraudsters and spammers so that you reach the right person.

Why Is It Important?

It has become significant after knowing the fact that email verification has also been considered less consistent and reliable as bots and operators can easily create email accounts without any verification. And it can be an expensive thing that requires much time and effort for the frauds to create a fraudulent number and here we can see the limitation of these fraudsters. That is why phone number verification comes into play and, for the registration of new accounts, Google is also using this validation.

The Advantages

There are an ample number of benefits of using this service and some of them are listed below:

Effective communication: 

It is an important task for businesses to create a separate list of phone numbers and landlines so that communication can take place efficiently. And also, to avoid risks by ensuring agreement with the rules and norms of telemarketing.

Improved client experience:  

The best way of communication is by phone. After the validation of the contact numbers of the user, businesses can reach out to them easily and offer them post-sales support. 

Verification of User: 

Once the user’s identity has been verified and his or her contact number is registered in the database then you can simply be updated on all the processes of the consumer lifecycle.

Enhanced revenue: 

Accurate phone numbers can help you to contact new people and focus on lead generation and thereby increasing the opportunities for revenue generation.

Prevention of Fraud: 

It reduces the chances of being a victim of fraud and helps you in identifying a spammer or fraudster.

Conclusion

In the rising cases of fraud daily, it has severely become important to validate contact numbers as there are billions of landline subscribers and mobile phone users. And it is damn easy to just pick a random number and claim it to be yours. 

This in turn will affect the accuracy of the database of businesses and lead to just a waste of time, effort, and money. Therefore, the use of validation has become a need.